Impact Case Study: Mainstay

Challenge
With an inefficient CRM system and only one staff member with insufficient formal training dedicated to student success/retention, the OSU Institute of Technology (OSUIT) team needed a solution that could amplify their engagement efforts without overburdening their limited resources. 

Solution
OSUIT partnered with Mainstay to implement a text-based engagement strategy through an AI-power chatbot to increase staff support to improve retention. Mainstay leveraged its research-backed knowledge base and proven scripts to fit the school’s specific needs by incorporating 1,000+ insights into OSUIT’s retention campaigns.

Results
66% fall-to-fall retention rate after seeing a 41% increase in student response rates.